Trophy takers for over 95 years!

The classic Wabler is the lure, which launched the Williams lure division and is now recognized by anglers from around the world.

The Williams company was founded by the classic Williams Wabler® developed by brothers A.D. and Malcolm Williams at the turn of the 20th century.



Gordon Pyzer

Canadian Angler Hall of Fame, Fishing Editor, Outdoor Canada Magazine & Field Editor, In-Fisherman Magazine and Television plus 2 syndicated radio shows.
Williams spoons have always occupied the front row of my tackle box. The Williams Nipigon and Yukon series, and the Whitefish two-color accent spoons, are the newest members of this proud and distinctly Canadian fishing tradition that spans almost 100 years.

View the entire Williams collection