The Williams company was founded by the classic Williams Wabler® developed by brothers A.D. and Malcolm Williams at the turn of the 20th century. Having returned from a successful gold strike in the Canadian Yukon during the 1898 gold rush, the brothers eventually settled in the Niagara Falls region of Ontario Canada and New York in the United States. Being avid anglers they experimented with different designs and, as near as can be ascertained, developed the Wabler about 1916. Their main commerce being precious metals refining, it was only natural that they apply their trade to the lure they developed. Since the first Wabler was produced and still to this day, every Williams lure is finished in genuine silver and/or 24 karat gold plate.

The classic Wabler is the lure, which launched the Williams lure division and is now recognized by anglers from around the world. Other long-standing classics from Williams include the Whitefish®, Ice Jig and Quick Silver®.

Brecks is celebrating its 65th anniversary in the North America tackle industry acquired Williams in 1989. Brecks now produces all the Williams lures in their state of the art facilities. An expanded selection presently includes other classics such as the Dartee® which dates back to the 1950's, having been produced by Brecks prior to the Williams acquisition.

Williams investment and focus on research and development continues to produce innovations such as our: jewellery quality finishes, electro-clear protective plated outer coat which renders our silver finishes salt water resistant, and NEW  product introductions such as our Nipigon™ and Yukon™ series.

Williams has earned a reputation as one of the largest and highest quality plating facilities in Canada.

WILLIAMS®:

2 NEW lure series ;

The Nipigon is a slender bodied 2 1/2", 1/3 oz spoon that imitates a baitfish in distress.  Available in 8 colors, featuring a red treble hook and a red 3D eye with a chartreuse halo that is UV reactive.

The Yukon is a wide bodied 1/2 oz casting spoon. Available in 6 colors, featuring a red treble hook with red UV reactive tube and a 3D eye with a chartreuse halo that is UV reactive.

New finishes:
For the Flasher series. Both on genuine silver mirror ; Silver/Purple (PUR) and Silver/Green (GR). Available in sizes F1 & F2.  

For the Whitefish series.  All four on genuine silver nu-wrinkle with two different accent colors framing the silver center ; Yellow/Orange (YORN), Orange/Blue (ORBN), Blue/Yellow (BYN) and Red/Green (RGRN)

For the Dartee series. Three new colors, 2 on a Gold base ; Orange (G/OR) or Gold Prism (GLDBO).  The other on a Black base ; Chartreuse (BPC), which is UV reactive.