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OUR HISTORY To most anglers, the famous Williams Wabler is as Canadian as the maple leaf or hockey and for the most part, true. Conceived on a lake near Dorset, Ontario, by the Williams brothers originally from Nova Scotia, its design has endured for a century. What may surprise is the fact that this part of “Canadiana” was not originally manufactured in this country. Commercial production began in the United States of America. The story begins with the Klondike gold strike of 1896 when a group from the Williams clan of Goldenville, N.S., journeyed west across the country in search of gold during the Klondike gold rush. They had been preceded by family member A.D. Williams, a young professional mining engineer who, a few weeks earlier, had decided to scout ahead on his own. The group which included A.D.'s younger brother Malcolm, eventually formed-up in Nanaimo, B.C., and using it as their staging area, steamed up the Pacific Coast towards the Yukon. Sometime during the "Rush of '98," they struck pay dirt. In time, when their claim was either exhausted or sold, most of the Williams boys decided to go their separate ways. While some of the family were frugal with their windfall, other members frittered much of it away on the vices of Dawson City and Vancouver before returning home to the east coast. A.D. and Malcolm Williams were two of the former. While still residing in B.C. during the early 1900's, the two brothers parted company.  A.D. Williams made his way to Kansas City where, in 1907, he established a small gold refinery. He began supplying local dentists with matte gold for fillings. His brother Malcolm somehow ended-up in Fort Erie, Ontario, where he explored his own business opportunities. In 1912, A.D. Williams and his family moved again. This time it was from Kansas City to Buffalo, N.Y., directly across the Niagara River from his younger brother in Canada. Shortly afterwards, A.D. established the Buffalo based Williams Gold Refinery Company. Malcolm joined his brother's business a few years later. Williams Gold were specialists in the supply of precious metal to dentists and often entertained their clientele by taking them on fishing trips to Canada. Their favourite destination was Kawagama Lake, a few miles NE of Dorset, Ontario. Sometime between 1915-1918 the basic design of the Williams Wabler was created while fishing for lake trout on Kawagama. Modifications and experimentation with finishes were later conducted by the brothers back in Buffalo. Prior to the end of the decade, the lure had been perfected. Commercial production in genuine gold and silver plated Wablers began circa 1920 at the Buffalo plant .Although the Williams Wabler soon became commercially available through their Canadian agent, "D.F.S." (Direct Factory Sales), many of the originals were given away to clients, fellow fishermen and guides in the Dorset area.  In 1920, Williams Gold Refining opened a Canadian refinery in Fort Erie. A.D. Williams was President of the American operation; Malcolm assumed the role in Canada. By 1923, a fishing tackle division had also been established at the new location. In November of that year, the Williams Wabler trademark was officially registered with the Canadian government and the Fort Erie plant went into Wabler production.   The Wabler was one of the few spoons to ever be granted a patent in the United States and Canada for the stabilizing ridge that helps to prevent rotation. A feature still found on most Williams lure series today and one that has become a “trademark” of Williams in and of itself. After completing high school in 1925, Malcolm's son, Lloyd Cameron "Bud" Williams entered his father's Canadian branch of the Williams organization. In the years to follow, it was Bud who became the driving force behind the success of the Williams Wabler and the Williams tackle division. A devoted fisherman, he was also responsible for the invention of the famous Whitefish and almost every other bit of tackle produced by Williams. Largely due to differing geographical markets, the sales of the Williams Canadian tackle division always outstripped that of their American counterpart. In 1978, the American tackle division finally transferred all production to their Canadian facilities. In 1986, the Williams families sold their Buffalo and Fort Erie operations. The new owners continued tackle production until 1989 when Brecks of Sherbrooke, Quebec, purchased the manufacturing rights to all Williams tackle. Throughout their history, the Williams Gold Refining organization had treated the production of fishing tackle as a serious sideline. In reality, tackle sales represented a minuscule percentage of their total commerce.  Tackle design brought Bud Williams countless hours of happiness. Notwithstanding the joint invention of the famous Wabler by A.D. and Malcolm Williams, it was Bud Williams' enthusiasm which propelled their tackle division and its products to widespread acclaim. Brecks presently manufacture the Williams Wabler, Whitefish and other Williams tackle to the same exacting standards set decades earlier by A.D., Malcolm and Bud Williams. Brecks has also acquired 3 other brands since the 1989 acquisition of Williams. Mooselook, Savant and Lake Clear are now all finished in the same genuine silver and 24 carat gold that Williams are renowned for. With new technologies now permitting more durable finishes, the lures are better than ever. A Canadian classic with a worldwide reputation. Gleaned from the Hex Bait history by Jim Willis
 A century old North American tradition with world wide recognition.   Jewelry quality genuine silver and 24 karat gold finishes. Nothing reflects any and all available light like precious metals.