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WILLIAMS NEWS
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24K GOLD AND GENUINE SILVER
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2024 CATALOG

The Williams Wabler design has endured for over a century. It is as Canadian as the maple leaf or hockey.

Invented and tested on a lake near Dorset, Ontario, by the Williams brothers, its shape has remained the same for more than a century.  Now sold all over the world, Williams lures have maintained the same level of quality ever since those early days.

World class quality for a world class fishing experience.

All Williams lures feature precious metal plating: 24K gold, jewelry quality silver or deep, dark copper.  Nothing reflects available light quite like precious metals.  Cheaper lures use brass, chrome and nickel plating, but discerning fish and anglers can tell the difference immediately.

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